"Robert Dyer was sitting around a campfire with some buddies in late 2007 when they came up with an idea for a business. That may not seem unusual, but the campfire was in Afghanistan, and the buddies were all active-duty members and officers of the U.S. Navy, as well as Marines. Their idea was to develop a nutritional supplement designed for the rigors of war.
"Our missions would last about a week at a time, and if we did get resupplied, it would be five or six days into it, so pretty much the food you had with you--that was it," Dyer says. "But you still need to maintain peak performance; the enemy didn't really care if you didn't get any sleep last night or if you weren't used to the altitude. So pretty much all of us were taking some kind of supplement."
Instead of toting around various products, the group came up with the concept for RuckPack, a single, power-packed nutritional supplement that would serve the needs of soldiers and others whose bodies need extreme sustenance. Dyer, with the blessing of his fellow soldiers--a few of whom remained on as minority partners in the venture--picked up the idea and ran with it, doing as much as he could while on deployment and then gaining more steam when he returned from another deployment in late 2009.
Veterans like Dyer are at least 45 percent more likely to take the plunge into entrepreneurship than people with no active-duty military experience, according to a May 2011 study from the SBA Office of Advocacy. In 2007, veterans owned 2.4 million businesses, or 9 percent of all businesses nationwide, generating $1.2 trillion in receipts and employing nearly 5.8 million people. Government agencies, colleges and universities, and even the private sector, have recognized this phenomenon and responded with support, training and business opportunities for veteran entrepreneurs. As he launched his business, Dyer found and used several of the significant financial, mentoring and other resources available to military veterans wishing to transition into entrepreneurship."CLICK to read more about "the veteran advantage": http://bit.ly/2wuVhM3