Max Williams of Pusher shares how he communicates to his team that "Company Values Aren't Bullshit"
"We have a regular quarterly event at Pusher that we call QP. I made the theme of the most recent one "The Pusher Way". As we've just crossed the 50-person mark, it seemed like a good time to take stock of the way that we do things.
This was driven by a growing concern that we might lose the one thing that makes our company special: its culture. As we grow, the concentration of people who truly understand our approach gets smaller and smaller. To address this issue, we placed company values at the centre of our focus.
I'd like to share the parts of it that I believe made it a successful exercise. I spent a lot of time refining the approach we'd take, partly to counter any perception that we were engaging in a silly corporate ritual. At the end of one of the sessions someone wrote that their biggest lesson was that "company values aren't bullshit", so I consider the work mostly worthwhile."
There were three steps that contributed to the success:
- Communicating why a company needs values
- Deciding on the specific values
- Making the values real