"Paul Graham of Y Combinator urges anyone with a small idea to persevere and understand the magnification that comes after discovering even the tiniest new thing in "General and Surprising"
"The most valuable insights are both general and surprising. F = ma for example. But general and surprising is a hard combination to achieve. That territory tends to be picked clean, precisely because those insights are so valuable.
Ordinarily, the best that people can do is one without the other: either surprising without being general (e.g. gossip), or general without being surprising (e.g. platitudes).
Where things get interesting is the moderately valuable insights. You get those from small additions of whichever quality was missing.
The more common case is a small addition of generality: a piece of gossip that's more than just gossip, because it teaches something interesting about the world.
But another less common approach is to focus on the most general ideas and see if you can find something new to say about them. Because these start out so general, you only need a small delta of novelty to produce a useful insight."