"In a perfect world, marketing and sales would be close friends.
In our world, they're not enemies. But they also aren't the best of buds.
At least, that's not the case in most businesses.
In one corner of the room, marketing geniuses are working on the newest and best strategies to generate leads.
In another corner of the room, the sales team is making phone calls and following up with emails, desperately working to turn leads into sales.
And here's where the story gets sad: The two corners of the room rarely talk.
This fact is even more troublesome when you consider that the top challenge for most businesses is generating leads and traffic."