"Did you know that Black Friday isn't actually the biggest shopping day of the year, nor is Cyber Monday?
It's actually the Saturday before Christmas.
Regardless, Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers.
In total, 108 million consumers purchased online in 2016 compared to 99 million consumers on Black Friday in 2015. According to one survey, the average consumer spent $289 on shopping Thanksgiving weekend last year.
Being early in the holiday season, Black Friday serves as the official kickoff to e-commerce promotions and seasonal content outreach. With 49 percent of marketers initiating holiday campaigns before Halloween, when is the right time to promote seasonal content or products?"