The prospect of big investor backing is exciting and glamorous. But beneath that shiny veneer are steep expectations that most startups aren't prepared to meet. Make sure you fundraise for the right reasons and that the move will benefit--not jeopardize--your startup. If your aren't built to scale per investors' expectations, you'll either compromise your vision or risk upsetting the people to whom you owe millions.
Author: Daniel Eberhard; Co-Founder & CEO @ Koho Financial
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